Elevating Cresta’s Brand
Cresta Fund Management specializes in providing growth equity for sustainable and conventional energy, industrial, logistics, and agricultural infrastructure. They leverage their extensive operational experience to develop best-in-class infrastructure, supporting middle-market companies, management teams, and strategic partners.
Invstly Responsibilities
Fractional Chief Marketing Officer - 1.5+ years
Brand refresh to evolve the look, feel and define brand voice for Cresta Fund
Championed cross-department brand and communications engagement
Curated and managed creative, copy, content, SEO & web development teams
Brand oversight for Cresta Annual General Meetings
Develop and support integrated marketing strategy aligned with partner vision + roadmap
Audited and hired PR firm for strategic brand and portfolio company awareness
Organized brand and marketing structure across all portfolio companies
“Invstly used a keen and creative eye to modernize our look while also keeping it professional. They were patient and understand how to balance their client’s desires while also encouraging them to go a bit further with their marketing.”